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Head of Marketing and Communications
Marketing & Communications
Lagos, Nigeria
Posted on Jul 3, 2026
Brand & Market Positioning • Define and execute Shekel’s brand strategy, visual identity, and market positioning across all channels and customer segments. • Drive brand awareness campaigns and lead market research to sharpen Shekel’s competitive positioning in Africa’s vehicle finance market. Product Marketing & GTM • Own go-to-market strategy for Shekel’s financing products; developing audience-specific value propositions for dealers, fleet operators, and individual buyers. • Build product messaging frameworks, competitive battle-cards, and sales narratives that enable the Growth team to close effectively. Lead Generation & Sales Enablement • Design and execute multi-channel demand generation campaigns; digital, events, partnerships, and referrals that convert awareness into qualified pipeline. • Own the MQL-to-SQL handover process with the Growth team; track and optimise lead volume, conversion rates, and cost per acquisition. Performance Marketing & Analytics • Own paid search, paid social, SEO, and email channels with a focus on measurable ROI; build attribution frameworks that connect marketing spend to revenue. • Establish a marketing analytics cadence and report performance against commercial targets to the executive team. PR, Content & Communications • Build and manage media relationships across Nigeria and key markets; secure earned coverage in business, tech, and finance press; manage crisis communications. • Lead content strategy and production; thought leadership, social media, case studies, and investor-facing materials ensuring all output reflects Shekel’s SHARP values. Investor & Stakeholder Communications • Partner with the Co-Founders on fundraising narratives, pitch materials, investor newsletters, and milestone announcements. • Manage communications for board members, strategic partners, and regulatory stakeholders. Team & Budget • Build and lead a high-performing Marketing & Communications team; manage external agencies and the marketing budget with a focus on ROI and attribution. Requirements • 8+ years in marketing with exposure to both growth/product marketing and brand/communications • Proven GTM execution with measurable commercial outcomes • Experience owning lead generation with clear pipeline metrics (MQLs, SQLs, CAC) • Familiarity with performance marketing channels; paid search, paid social, SEO, email • Track record in brand building and PR in Nigeria or comparable African markets • Demonstrated experience leading and growing a team • Fintech, mobility, or financial services background (a strong plus)