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Direct Marketing Specialist
Reliance Health
Marketing & Communications
Lagos, Nigeria
Posted on Dec 20, 2024
Reliance Health aims to redefine healthcare accessibility, affordability, and delightfulness in Emerging Markets. Leveraging technology, we've built an integrated health system comprising affordable health insurance, telemedicine services, and a network of partner and proprietary healthcare facilities. This enables us to offer innovative healthcare solutions precisely when our users need them the most.
The Direct Marketing Manager will focus on attracting new customers using direct channels like events, email, referrals, influencers, and offline advertising. This role involves planning and running campaigns, creating engaging content, and working closely with other teams to ensure everything aligns with the company’s goals. The manager will also track campaign performance, share results, and find ways to improve outcomes.
You will be Responsible For:
- Drive customer acquisition through events, email, referral programs, influencer partnerships, and offline advertising.
- Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising.
- Develop high-impact content aligned with business goals to support customer acquisition and engagement.
- Collaborate with Sales, Brand, and Digital Marketing teams to align strategies and objectives.
- Manage referral and influencer programs to increase brand visibility and conversions.
- Use analytics tools to track performance and optimize campaigns.
- Oversee events and offline marketing activities such as billboards, radio, and on-ground activations.
- Ensure consistent messaging and content distribution across channels for maximum reach.
- Provide actionable insights and performance updates to stakeholders.
- Build relationships with external partners, including media agencies and influencers.