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Head Of Brand And Content
Reliance Health
Lagos, Nigeria
Posted on Oct 10, 2024
Reliance Health aims to redefine healthcare accessibility, affordability, and delightfulness in Emerging Markets. Leveraging technology, we've built an integrated health system comprising affordable health insurance, telemedicine services, and a network of partner and proprietary healthcare facilities. This enables us to offer innovative healthcare solutions precisely when our users need them the most.
We are looking for a Head of Brand to help us spread the word about Reliance Health , shape the way that the world sees Reliance Health and grow our market share within new & existing markets and audiences.
The Head of Brand’s mission will be to translate Reliance Health’s mission and vision into a relevant and relatable brand within markets where we operate. You will define and build a brand & content strategy that can support the go-to-market plans, increase our brand awareness within operating markets and enable our demand generation goals.
As Head of Brand, you are passionate about building a brand with a personality and most importantly a great sense of purpose. You will be our brand ambassador, advocate and police (where and when it is needed).
- Manage a team of marketers to develop a 'demand generation first' brand that is optimized to fuel demand generation and to meet business goals & objectives
- Lead content and thought leadership strategy
- Oversee production of marketing and sales collaterals to ensure a consistent brand and messaging narrative
- Develop a content plan / calendar that supports our overall GTM marketing strategy
- Work with content and creative marketers to generate captivating one pagers, videos, sales and tradeshow decks, website content, social updates and other collaterals which will serve thought leadership and demand generation goals
- Lead the company's PR strategy to maximize brand exposure when needed
- Building a global brand that would deliver an affordable, delightful and accessible healthcare to the emerging markets
- Educating and aligning the company around the brand's direction, choices and tactics