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Email Marketing Specialist
Reliance Health
Marketing & Communications
Lagos, Nigeria
Posted on Oct 8, 2024
Reliance Health’s mission is to make quality healthcare delightful, affordable, and accessible in emerging markets. From Nigeria to Egypt and now Senegal, we offer comprehensive health plans tailored to both employers’ and employees’ needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities.
By leveraging advanced technology, we are transforming the healthcare landscape, making it more efficient and accessible for everyone.
As the Email Marketing Manager, you will lead our email marketing initiatives from conception to execution. You’ll be responsible for developing and implementing campaigns that resonate with our customers, increase retention, and drive sales. Your creative ideas and deep understanding of customer engagement will be essential in promoting our brand and ensuring strong customer relationships.
What you'll do
- Develop, execute, and optimize end-to-end email marketing strategies.
- Grow and segment our email database for targeted campaigns.
- Design and implement direct email marketing campaigns aligned with company goals.
- Write and proofread engaging newsletters with clear, grammatically accurate content.
- Ensure mobile-friendly email templates and optimize layouts.
- Enhance templates with graphics, personalization, and advanced features.
- Collaborate with cross-functional teams to ensure consistent messaging.
- Analyze campaign performance, providing actionable insights for improvement.
- Report on revenue generated from email marketing efforts.