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SEO Specialist
Reliance Health
Marketing & Communications
Cairo, Cairo Governorate, Egypt
Posted on Friday, September 20, 2024
Reliance Health’s mission is to make quality healthcare delightful, affordable, and accessible in emerging markets. From Nigeria to Egypt and now Senegal, we offer comprehensive health plans tailored to both employers’ and employees’ needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities.
By leveraging advanced technology, we are transforming the healthcare landscape, making it more efficient and accessible for everyone.
As the SEO Specialist, you will manage SEO and SEM activities, including content strategy, keyword research, and paid search campaigns. Your role is to enhance our search engine rankings, improve website traffic, and maximize ROI.
What you'll do
- Develop and implement SEO strategies to improve search engine rankings and drive organic traffic.
- Manage SEM campaigns across Google, Yahoo, and Bing to maximize ROI.
- Conduct keyword research and optimize campaigns for target keywords.
- Track, analyze, and report on website and PPC performance.
- Optimize landing pages and website content for better search visibility.
- Collaborate with editorial, marketing, and development teams to ensure SEO best practices.
- Execute link-building strategies and analyze competitor tactics.
- Stay updated on SEO/SEM trends and algorithm changes.
- Manage campaign budgets and provide accurate cost estimates.