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Marketing Automation Specialist
PressOne Africa
Marketing & Communications
Lagos, Nigeria
Posted on Aug 8, 2024
About the Company and Role:
PressOne Africa is the simplest way for entrepreneurs to get a phone number for their business. We offer a phone system that helps any business see all phone calls across their sales and support team. Founded in 2021, we're a fast-growing startup based in Lagos and a Tech stars portfolio company.
This role is vital to converting interest into action! You'll design and implement automated marketing systems that nurture leads and guide them towards becoming paying customers. We're seeking a results-driven Marketing Automation Specialist who thrives in a fast-paced startup environment.
To Carry Out Your Role…
- Select and set up a marketing automation platform that fits our needs.
- Design and build automated email nurture sequences tailored to different stages of the customer journey.
- Experiment with A/B testing on subject lines, content, and offers to optimize conversion rates.
- Collaborate with sales teams to ensure seamless hand-off of qualified leads.
- Track and analyze key marketing automation metrics, providing actionable insights.
The Ideal Candidate
- A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
- You're a strong communicator with a knack for persuasive email copywriting.
- You possess analytical skills and a data-driven approach to marketing optimization.
- You're proficient with marketing automation tools (Zoho CRM is a plus.).
Your Key Responsibilities
- Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
- Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
- Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
- A/B Testing: Experiment with different subject lines, content, and offers to optimize open and click rates.
- Lead Hand off Collaboration Work with sales to ensure a seamless transition and timely follow-up.
- Reporting & Analysis: Track and analyze key metrics (open rates, clicks, conversions). Generate insights to improve performance.
Requirements
What You Should Have
- Bachelor's degree in Marketing, Communications, or a related field.
- 4+ years of proven experience in marketing automation.
- Analytical mindset with the ability to interpret data and optimize processes.
- Excellent copywriting skills and a strong understanding of email marketing best practices.
- Proficiency in Zoho CRM Marketing Automation is a plus.
Your Importance as a Marketing Automation Specialist
You'll transform how we nurture leads! Your work will automate customer relationships, resulting in higher conversion rates and increased sales. This role is essential for scaling our marketing efforts and efficiently driving business growth. Join us and streamline our sales and marketing processes!
Benefits
Benefits in This Role
- Directly impact PressOne Africa's sales growth by building an efficient sales funnel.
- Be part of a passionate and growing company at the forefront of business communications in Africa.
- Work in a collaborative environment and expand your marketing automation skills.
- Competitive salary and benefits package.
Join and Embark on an Exciting Journey with PressOne Africa!