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Digital Marketing Specialist at PiggyTech Global Limited ("PiggyVest”)

Piggyvest

Piggyvest

Marketing & Communications
Posted on Apr 10, 2025
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    Piggyvest is a platform that helps individuals and businesses manage their finances effectively - save and invest with ease.
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    Digital Marketing Specialist

    About the Digital Marketing Specialist Role

    • As a Digital Marketing Specialist at PiggyVest, you will be responsible for launching initiatives that promote PiggyVest’s brand, product and services.
    • You will help create, plan, implement, and monitor our digital marketing campaigns across all digital media networks.
    • You will collaborate with highly talented individuals from the Product Marketing, Content, and Design teams who have a track record of successfully building the PiggyVest brand.

    Who Are We Looking For?
    Someone who:

    • Is genuinely passionate about understanding the PiggyVest brand and how it translates into the customer experience.
    • Is committed to excellence and ensuring the team is successful.
    • Is detail-oriented, and uses qualitative and quantitative data to develop a digital media strategy.
    • Drives all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
    • Uses data to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
    • Identifies trends and insights and uses the information to optimize spending and performance based on the insights.
    • Drives various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
    • Has a strong analytical ability to evaluate end-to-end customer experience across multiple social media channels.
    • Develops documentation and road maps for processes, A/B tests, and promotions that succeed through email.
    • Has experience working with cross-functional teams to create suitable content for each stage of a customer’s digital journey.
    • Provides regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
    • Has experience in managing successful social media campaigns and a solid understanding of social media marketing.
    • Will be involved in planning and controlling the digital marketing budget and spend by allocating budgets to different channels.
    • Is constantly looking for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

    Requirements

    • 2 - 3 years work experience as a Digital Marketing Specialist
    • Proficiency in marketing automation tools - Customer.io, Hubspot etc
    • Experience with email marketing, lead nurturing and web analytics.
    • In-depth knowledge of various social media platforms, including Twitter, Instagram, Facebook, Tiktok and Snapchat.

    Compensation

    • Competitive Salary and statutory payments.
    • Medical Coverage.
    • Cost of living allowance.

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    Method of Application

    Interested and qualified? Go to PiggyTech Global Limited ("PiggyVest”) on piggyvest.breezy.hr to apply

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