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Business Development Manager - Ibadan (Modern Trade)
OmniRetail
Sales & Business Development
Ibadan, Nigeria · Oyo, Nigeria · Ibadan, Nigeria · Oyo, Nigeria · Nigeria
Posted on Jan 21, 2025
The Business Development Manager (Modern Trade) will be responsible for driving business growth through modern trade channels (supermarkets, hypermarkets, online marketplaces, etc.) for our e-commerce organization. The role requires building and managing relationships with key trade partners, negotiating deals, and executing strategies to increase sales and market share.
Responsibilities:
Onboarding and Account Management:
- Identify and onboard new modern trade accounts, ensuring seamless integration into the company’s system while providing necessary support and training to drive early adoption and sales performance.
- Maintain strong relationships with existing accounts, ensuring their needs are met while identifying opportunities to grow sales through enhanced collaboration and tailored solutions within OmniRetail's defined process framework.
Sales Strategy and Wallet Share:
- Design and implement tailored sales strategies to drive revenue growth within modern trade accounts, ensuring alignment with overall business objectives (OmniRetail’s margin strategy).
- Implement sales strategies that will ensure the sales of all categories of products to clients and also ensure repeated transactions.
- Ensure that delivered goods are displayed by clients and FIFO is followed.
Negotiations & Partnerships:
- Lead negotiations with potential and existing partners, ensuring mutually beneficial terms for the company.
- Prepare proposals and presentations for potential clients and partners.
- Negotiate contracts, promotional offers, and terms of business with modern trade partners.
Logistics and Delivery of goods:
- Oversee the end-to-end logistics and delivery process from OmniBiz MFCs to the customers.
- Collaborate with supply chain and warehouse teams to ensure stock delivery from OmniBiz MFCs to customers.
- Serve as the primary point of contact for modern trade accounts regarding logistics and delivery issues, resolving challenges to maintain client satisfaction and trust.
Credit Management:
- Ensure adherence to OmniBiz’s credit policies by assessing and approving credit terms for clients in collaboration with the Growth Manager.
- Regularly review client account balances, monitor payment schedules, and take proactive steps to minimize overdue payments and credit risks.
Performance Reporting:
- Prepare and deliver regular reports on sales performance, account growth, and key metrics of clients to support data-driven decision-making.
- Gather and analyze data on market trends, competitor activities, and customer behavior, providing actionable insights through detailed reports.
- Track and report on the financial and operational performance of clients, highlighting areas for improvement and growth opportunities.
SKILLS AND QUALIFICATION:
- Bachelor's degree in business administration, Marketing, Sales, or a related field (Master's degree preferred).
- Minimum of 4 years of experience in business development, account management, or sales within the e-commerce, retail, or FMCG industries.
- Proven experience in managing key accounts and driving growth in modern trade channels.
- Strong understanding of the Nigerian e-commerce and retail landscape.
- Prior experience negotiating and closing high-value deals.