Maad is Francophone Africa's fastest growing B2B e-commerce player. We are modernizing informal retail with digital services for thousands of small shops that sell food, beverages, and everyday household products.

Our product offerings target:
- Small retailers: A mobile app that's a one-stop shop for all supply needs. We provide reliable delivery, low prices, and fewer stockouts, alongside delayed payment services to increase retailers' access to working capital.
- FMCG brands: The most complete picture of a fragmented consumer market. With our software, brands can track live presence and market share data. They can also deploy promotion and merchandising services in targeted neighborhoods to increase sales of key products.

Dakar, Senegal

Maad

Commercial terrain

Ventures Platform Ltd

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