Performance Marketing Motion Designer
LemFi
About our Company:
LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.
With employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we’re not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.
Our vision: To build the first full-stack financial services hub for the world’s immigrant population. 🚀
The Role:
We’re looking for a creative partner who can design and strategise. You’ll own paid ad creative across static and video formats, shaping ideas from research through to execution. This isn’t just an asset-production role — you’ll help us develop creative strategies that drive performance.
What you'll do
- Design and produce static and motion/video ads across Meta, TikTok, Google, and Display.
- Translate campaign data and audience insights into creative ideas.
- Research competitor trends and emerging formats.
- Build, test, and iterate ad concepts to improve CTR, engagement, and conversion.
- Collaborate with performance marketing, copy, and brand teams to align messaging and visuals.
- Maintain a scalable asset library and ensure brand consistency.
What you'll bring
- Proven experience designing for paid media (portfolio required).
- Skills across graphic + motion design (Adobe Creative Suite, Figma, After Effects, etc.).
- Strong understanding of digital advertising and performance metrics.
- Ability to ideate strategically, not just execute briefs.
- Comfortable balancing speed, quality, and experimentation.
Nice to Have:
- Experience with dynamic creative optimisation and/or A/B testing.
- Familiarity with interactive or emerging ad formats.
- Background in performance-led businesses (e-commerce, fintech, apps, etc.)
Interview process:
- Portfolio submission (with annotated performance outcomes)
- Creative test / task (e.g. ideate 2–3 ad concepts + mockups)
- Interview with design, marketing, and leadership
- Walkthrough of past work: decision-making, iterations, outcomes